Natural rubber is an important strategic material, and there are more than 5,000 product categories downstream. Guangdong agricultural reclamation, founded in the 1950s, "the foundation of reclamation" is the cultivation and production of natural rubber. In the subsequent development, due to the constraints of resources and environment, the scale of guangdong agricultural reclamation rubber industry is gradually shrinking, accounting for a smaller and smaller proportion in China. In order to change this situation, guangdong agricultural reclamation actively promotes the "going global" of natural rubber and carries out all-round strategic cooperation with relevant countries of "One Belt And One Road". In 2002, approved by the former ministry of agriculture, guangdong agricultural reclamation established guangken rubber group. Since the first "going global" in 2005, guangkeng rubber has set up more than 60 natural rubber planting and processing trade enterprises in 7 "One Belt And One Road" related countries. The total number of employees in domestic and foreign enterprises is nearly 10,000, and the total assets exceed 10 billion yuan.

Looking back on more than 10 years of "going out", Yang fuyun, general manager of guangken rubber group co., LTD., described it as "struggling" in four words. "The foreign policy environment, political environment, local conditions and customs are completely different from those in China. Agriculture is a high-risk industry, and we are moving forward by trial and error every step of the way."

In 2005, guangken rubber set up the first overseas team, entered the shatun government of Thailand, and cooperated with local rubber enterprises to produce rubber overseas through equity participation. However, the reality is not as simple as they imagine. As the largest rubber producer in the world, Thailand's rubber industry is firmly controlled by four big family enterprises. Foreign enterprises cannot enter the "core circle" of Thailand's rubber industry at all. "At that time, our sales staff to promote rubber products, to the tire factory gate and security relations, and then mix in to find the sales department, to promote their own products. At the beginning, we will provide samples for people to use free of charge. "Yang fuyun said.

In the process of expanding the overseas market of guangken rubber, such things are numerous. With the spirit of "agricultural reclamation" of tenacity and courage to explore, guangken rubber gradually established a firm foothold in the rubber industry of Thailand, and set up a factory in trang government of Thailand in 2007. Subsequently, guangken rubber also opened up rubber planting bases and processing plants in Malaysia, Cambodia, Indonesia, Laos, Singapore and other southeast Asian countries, and established international trading companies, gradually establishing a good corporate image and brand influence. Relevant countries all highly appreciate and trust this hard-working and capable "Chinese partner".

Yang fuyun tells a reporter, wide reclamation rubber always is subordinated to national strategy and diplomacy overall situation, subordinated to the international management strategy that agricultural reclamation agriculture leads an industry to extend externally, the economic society that serves project host country plans. To this end, guangken rubber put forward a "low-key entry, easy before difficult, practical advance, early results" 16-word policy. In terms of investment region, choose countries with good diplomatic relations with China, stable political and social environment, complementary development planning of project location and advantageous industries of reclamation area; The development strategy is "the first major gel-producing country, the second secondary gel-producing country; First put into processing industry, then develop planting industry; Control existing resources before developing future resources.

Yang fuyun said that agricultural enterprises should not only generate economic benefits when "going global", but also integrate into local society to achieve mutual benefit and win-win development. "In Thailand, we regularly support local communities in organizing public welfare activities; In quai province, Cambodia, where education resources are scarce, we have invested in the construction of 'plastic forest school' to teach local workers and children in surrounding villages knowledge and culture. In sarawak state, Malaysia, we have established good relations with the local 'long house' residents as a family.

2016 is a crucial year for the development of guangken rubber. That year, the company acquired Thailand's taihua gum, the world's third-largest rubber producer, as a controlling shareholder. As a result, the annual processing capacity of guangken rubber has reached 1.5 million tons, with the planned planting area of 1.5 million mu, making it the world's largest natural rubber enterprise operating in the whole industrial chain.

Yang fuyun thinks, buy peaceful China significant. From the perspective of national macro strategy, this move can significantly enhance China's natural rubber supply security capacity and enhance China's pricing power and discourse power in the global natural rubber field. It is of great economic, diplomatic and national defense strategic significance. It is a concrete embodiment and important measure of deepening the implementation of "One Belt And One Road" construction and the spirit of document 33 of the central committee on agricultural reclamation reform.

From the perspective of enterprise strategy, this acquisition conforms to the general trend of accelerating the integration of global rubber industry and accelerating the concentration of resources, and is an urgent need to actively enter the international market. At the same time, with the help of taihua international famous brand and the advantages of quasi-listed enterprises, through effective integration, quickly occupy the international high-end market, achieve overseas listing, greatly enhance the international competitiveness and brand influence.